I experienced the addictive pull of umami this morning. We had no milk in the fridge, so I had toast for breakfast, instead of cereal.
I couldn't decide between marmite or marmalade, both of which I love. I particularly like marmalade on a croissant and we had a lovely homemade jar of it from our friends, Jon and Helen Lightfoot (collectively known as the Lightfeet).
I mulled the decision as I swished a tea bag around a mug trying to speed up the brewing process. In the end, I decided to have both - marmite first as a savoury course and marmalade second, as the sweet. Unfortunately, once I had tasted the moreish savouriness of the marmite, I could not readjust my taste buds ready for the marmalade course.
For me, that savoury addiction is umami.